Broadview at Purchase Hires Finance Director

Broadview at Purchase, a university-based retirement community on the campus of the State University of New York at Purchase, has hired a seasoned accounting professional as its Finance Director.

Peter Santiago, a resident of Ridgefield Conn., has more than 30 years of experience in the finance field serving as controller for a cross-section of companies and industries including HH Brown Show Company (a Berkshire Hathaway subsidiary), the Born Shoe Group, NY Life, Marriott and OptiCare Health Systems.

“Peter is a seasoned accounting professional, whose skills extends beyond the day-to-day general ledger accounting, including logistics, banking and inventory management,’’ said Ashley Wade, Executive Director of Broadview at Purchase.“He is also a people person who has volunteered in his home community with the Boy Scouts and other organizations, which fits nicely with our culture here at Broadview. We welcome him to the team.’’

Broadview, which is expected to open in the fall, champions intergenerational connections and lifelong learning. Located on a 40-acre site on campus, the community has 220 senior residential apartments and villas and will offer a wealth of amenities, including a swimming pool, fitness center, movie theatre, spa and salon, dining venues, and on-site health center, among other features.

Wade said that Broadview will be hiring almost 200 employees within the first two years of its opening, adding employment opportunities that will boost the local economy.

Santiago worked for the HH Brown Show Company (a Berkshire Hathaway subsidiary) as the Division Controller for the Born Shoe Group located in Greenwich, CT, where he managed a staff of three managing the daily activity of the business including inventory, imports, accounts receivable and logistics. Prior to HH Brown, he was the controller for a tech company owned by the Marshall Field Family. He successfully restructured the company during bankruptcy and grew sales five-fold, before eventually selling the business to a competitor located in France.

Outside of his professional career, Peter has been engaged in the community with roles in the Boy Scouts as Assistant Scoutmaster and as Treasurer of the Ridgefield High School Track and Field Booster Club. He was also a competitive cyclist who still rides extensively and competes periodically. Peter has a BS in Finance from the University at Buffalo and an MBA from Fairfield University in International Business.

With 90 percent of the residences already reserved, Broadview at Purchase has more than 250 Charter Members (future residents who have reserved residences) who are already forming a sense of community. 

Broadview is being co-developed by Senior Care Development, LLC and LCS Development, LLC, and will be operated by Life Care Services®. LCS has over 50 years of senior living and housing experience and manages over 140 senior living communities nationwide. LCS has been rated best in customer satisfaction with independent senior living communities 4 years in a row by J.D. Power.For more information, visit Broadview online.

About Broadview
Broadview Senior Living is a university-based retirement community located on the Purchase College, SUNY campus in Purchase, New York, a part of Westchester County. The design for Broadview hinges on lifelong learning and intergenerational friendships, as residents will be able to audit courses and attend performances, lectures, events, and more, all on the Purchase College campus. Broadview will comprise 220 living apartments and villas for seniors ages 62 and older, as well as offer assisted living apartments and memory care suites on-site. Broadview is currently under construction and is scheduled to open in Fall 2023. For more information, visit

About Purchase College, SUNY
Purchase College, part of the State University of New York (SUNY) network of 64 universities and colleges, was founded in 1967 by Governor Nelson Rockefeller. His aspiration for Purchase was to create a dynamic campus that combined conservatory training in the visual and performing arts with programs in the liberal arts and sciences, in order to inspire an appreciation for both intellectual and artistic talents in all students. Today, Purchase College, SUNY is a community of students, faculty, and friends where open-minded engagement with the creative process leads to a lifetime of intellectual growth and professional opportunity. For more information about the College, visit

About Life Care Services®
Life Care Services, an LCS Company, has the experience required to boost community financial performance, increase occupancy, and develop new lifestyle and health initiatives to meet consumer expectations and help communities thrive. With a long track record of excellence, Life Care Services sets itself apart from other senior living companies with its unique, comprehensive portfolio of support services. Life Care Services is the nation’s second-largest operator of senior living communities and has expertise in the management of both Life Plan and Rental communities. From independent living to assisted living, skilled nursing to memory care, at Life Care Services, Experience Is Everything. For more information, visit